I just wrote a post on Where you can advertise your Mexico Property to obtain rentals As I stated in this previous post, regardless of what avenue you choose to take, whether one or all, there are a few key elements that you should always consider placing within the advertising (adapted from the National Association of Realtors).
1. Start with a strong opening statement about the Mexico home as 80% of the value of the ad is in the headline.
2. Mention the key one or two benefits that will attract the buyers attention and spark their interest in the first 10 words of the ad.
3. Include the salient facts about your Mexico property, such as the number of bedrooms and bathrooms and the asking price.
4. Include your name, your telephone number, your e-mail address, and your Web site.
5. Use words that appeal to the emotions and senses (e.g., feel, see, enjoy).
6. Avoid abbreviations and real estate jargon that the average consumer won t understand.
7. Be accurate. Prospective buyers in Mexico are bound to feel disappointed or manipulated if the home doesn t match your description.
8. Focus on the Mexico home s strongest selling points, instead of packing your ad with too many details.
9. Close with a statement encouraging the prospect to contact you (e.g.,Call today).
10. Keep a notebook of attractive home descriptions from remodeling magazines and other property ads so you ll have a ready reference for writing your own blurbs.
Once you have adopted this plan of action, your phone should start ringing with prospective Tenant inquiries. However, all advertising efforts are wasted if you do not follow up with those that call or email you for information. Remember time kills all deals so the faster that you can respond to someone, the less likely that they will call on the next ad.
Next week we will examine the risks and benefits of allowing pets in your Mexico rental property.
Kami Kemp is both a Texas Realtor and Real Estate Broker in Arizona with Prime Properties. She is a member of the Texas Association of Realtors, the National Association of Realtors and National Association of Residential Property Managers. She began her career in Property Management and Leasing in 1990, has served on various education committees through local associations and has taught many Fair Housing compliance and marketing classes throughout her career. www.TOPmexicorealestate.com 512-879-6546