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Are you a Client or a Customer

Is your Mexico real estate agent really working for you Do they really have your best interests in mind Are you their client or customer

So maybe you are thinking what is the difference

What exactly is the difference Well, the dictionary definition for client is:

a- one that is under the protection of another

b- a person or group that uses the professional advice or services of a lawyer, accountant, advertising agency, architect, etc.

And the definition of customer is:

One that purchases a commodity or service

Cancun real estateMexico Real estate properties are one of the biggest investments you will ever make, so how do you want to be treated Like a client or a customer

Your broker should be one that works to protect you, one that has your best interests at heart and one who gives you the best professional advice. Sure, all of us get paid by commissions, but those of us who will have greatest success in the business are those who put the client first.

A few weekends ago, I ran into a friend while looking at some Cancun beachfront real estate He had just started training for a very well known US real estate franchise with an office in the area. He is young and ambitious, but has little experience in Cancun real estate sales and even much less experience in doing business in Mexico. So he opted to train and work with a major company. He said he felt the training was good, but then he commented something to me that I could not believe. I had mentioned that I would be glad to share information on my listings so he can help me promote them, and that I would be glad to help promote any of his listings. In our professional association, A.M.P.I. (Mexican Association of Real Estate Professionals), this is the ideato share properties, so we may better service our clients.

Well, I was surprised when he told me that in his training, they taught that he should always try to promote their own company s listings. Only as last resort should they promote other broker s listings. And this big company is even a member of our association.

So, how does that affect you Well, if you are working with a broker that only shows you what they have listed, you are certainly missing out on other opportunities that could even be better ones. Your broker should not sell you what they want you to buy. They should help you find what you want.

So getting back to client or customer..don t you want to be a client

Cyndi Ader, originally from the US, has been living in Cancun, Mexico for 17 years. She is a member of A.M.P.I. (The Mexican Association of Real Estate Professionals) and is currently a member of the International Relations Committee. She is also an international affiliate of NAR (National Association of Realtors). She is the owner/broker of Cancun Properties Real Estate and specializes as a buyer's broker.

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