{"id":409,"date":"2013-07-08T10:50:36","date_gmt":"2013-07-08T15:50:36","guid":{"rendered":"http:\/\/www.topmexicorealestate.com\/brokers\/?p=409"},"modified":"2014-10-02T21:20:18","modified_gmt":"2014-10-03T02:20:18","slug":"more-beer-variety-in-mexico","status":"publish","type":"post","link":"https:\/\/www.topmexicorealestate.com\/brokers\/2013\/07\/more-beer-variety-in-mexico\/","title":{"rendered":"More Beer Variety in Mexico?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.topmexicorealestate.com\/brokers\/wp-content\/uploads\/2013\/07\/Modelo-beers-in-a-restaurant-headed-up-by-the-world-famous-Corona-300x201.jpg\" alt=\"Beer monopolies in Mexico\" width=\"300\" height=\"201\" class=\"alignleft size-medium wp-image-412\" srcset=\"https:\/\/www.topmexicorealestate.com\/brokers\/wp-content\/uploads\/2013\/07\/Modelo-beers-in-a-restaurant-headed-up-by-the-world-famous-Corona-300x201.jpg 300w, https:\/\/www.topmexicorealestate.com\/brokers\/wp-content\/uploads\/2013\/07\/Modelo-beers-in-a-restaurant-headed-up-by-the-world-famous-Corona.jpg 664w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>People who know Mexico will know a few things about beer in this country:<\/p>\n<ul>\n<li>There are 2 beer companies (Modelo &#038; Moctezuma)\n<li>They each have about 10 different brands\n<li>Stores, bars and restaurants will usually sell only one company&#8217;s beer<\/li>\n<\/ul>\n<p>The last point is largely due to incentives\/pressure from each of the two companies on bars and small stores to sell only their products.  According to a recent article from the Wall Street Journal, this might change soon if Mexico&#8217;s government decides that this breaks anti-trust laws:<\/p>\n<blockquote><p>&#8220;We want the consumer to be the one able to choose, instead of the restaurant owner imposing a product for economic benefits or the store owner because they helped him secure permits,&#8221; said Jaime Andreu, founder of Cervecer\u00eda Primus, a Mexico City-based microbrewer that joined in the antitrust complaint. Mr. Andreu said roughly 95% of restaurants and bars in the country only serve either Modelo or Cuauht\u00e9moc beers.<\/p><\/blockquote>\n<p>(Read the entire article here.)<\/p>\n<p>&nbsp;<\/p>\n<p>The complaints seem to be coming from one international beer giant (SABMiller) and several microbrews in Mexico which are trying to get a foothold, but are meeting obstacles with bars and small shops that have exclusivity contracts with one of the &#8220;big two.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Especially if the ruling goes against the exclusivity deals, now might be an ideal time to open a microbrewery in Mexico:<\/p>\n<blockquote><p>Mexico&#8217;s large, youthful population and expanding economy have beer executives convinced that beer consumption in the country is poised for greater growth. Every year, a million Mexicans reach drinking age.<\/p>\n<p>&nbsp;<\/p>\n<p>In the north, annual beer consumption averages 100 liters per capita, on par with many heavy beer-drinking northern European countries, while in central Mexico consumption is closer to 35 liters, comparable to southern Europe.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><em>&#8211; by Thomas Lloyd<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.topmexicorealestate.com\/mexico-real-estate-guide\/Mexico-Insurance\/?web=Blog\" target=\"_blank\"><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/i255.photobucket.com\/albums\/hh138\/beatlo\/Banners\/kit-c2a-mexico-insurance.jpg\" alt=\"Mexico Insurance Kit\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People who know Mexico will know a few things about beer in this country: There are 2 beer companies (Modelo &#038; Moctezuma) They each have about 10 different brands Stores, bars and restaurants will usually sell only one company&#8217;s beer The last point is largely due to incentives\/pressure from each of the two companies on [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,61,38,6],"tags":[106,104,102,41,40,105,103],"class_list":["post-409","post","type-post","status-publish","format-standard","hentry","category-featured","category-living-in-mexico","category-mexico-economy","category-tips-for-brokers","tag-antitrust","tag-bars","tag-beer","tag-business","tag-investment","tag-opening-a-business","tag-restaurants"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>More Beer Variety in Mexico? 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