The growth and diversification of tourism in the area has been one of the greatest benefits to Playa del Carmen real estate, bringing new road infrastructure, international stores, excellent restaurants and many activities, helping to establish it as one of the most important markets within Mexico beachfront for sale.
Recently another example of diversification can be seen with the announcement and the signing of an important agreement with Microsoft for the Microsoft Research Faculty Summit 2012. While Playa del Carmen has already begun to show its attractiveness for summits and conventions, this is the first large-scale event in the area of information technology and communications.
Events of international significance such as this one reflect Playa del Carmen’s increasing importance for summits and conventions.
This kind of event both draws increased attention to the area and brings increased cash-flow; typically, attendees of events like this one spend more than regular tourists.
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