The celebration of 2012 as the “Year of the Maya” has sparked a growing interest in knowing more of Yucatan Peninsula’s pre-Hispanic culture, especially among German tourists. The boost in interest from Europe’s economic giant could also be good news for the market of Yucatan homes for sale, and Yucatan real estate in general, with a boost in exposure and interest to a variety of international buyers.
European tourists, especially Germans, often practice what could be called “knowledgeable tourism,” i.e., their travels are not only entertainment, but also focused on broadening the knowledge they already possess (usually with some reading ahead of time about the sites they are visiting), and getting to know the culture they visit first hand.
This renewed interest in the Mayan culture is being exploited by the European media, and recently, for this very reason, a representative of the German magazine Die Welt was on the Yucatan Peninsula to report on the main sites of the ancient civilization, and to describe the preparations being made to concerning the end of the Mayan calendar.
The representative of Die Welt accompanied by staff from the Trust for Public Relations Tourism Promotion (FPTRM) visited various archaeological sites as well as some popular eco-parks. Die Welt magazine has a circulation of 400 thousand copies weekly.
Of the 160,000 Germans who visit Mexico, well over 80 percent visit the Yucatan Peninsula.
The new excitement, backed by enthusiasm for knowing more, and media coverage in widely read magazines promise to bring increasing attention to Yucatan in Germany and Europe; the new attention is also likely to make a growing number of these same tourists consider buying Mexico real estate and/or living in this charming, mystical part of Mexico.
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