The La Paz Hotel and Tourism Association (Emprhotur) met recently to review and approve its marketing and promotional budget for 2011. The La Paz real estate market benefits from such programs as the regional attractions are promoted to tourists and second home buyers.  The budget had been approved by the Association’s technical committee in December. At the General Assembly presided over by Pedro Aguilar from Hotel Cantamar, the budget and marketing plan was approved in detail.
Funds generated by the 3% hospitality tax, plus money coming from a coalition of businesses are in a fideicomiso. (Trust Fund) and are used to promote La Paz as a tourist destination.
The trust fund for 2011 totals $ 1,638,814. Of this amount, $ 207,725 will be used for direct promotion in the Mexican market and $ 136,266 in the international market. EMPRHOTUR will participate jointly with the State Secretary of tourism in tourism fairs and conferences, both in Mexico and abroad.
In addition to this advertising and promotional literature an ongoing campaign will be aimed at social networks and the maintenance of the web site VIVALAPAZ.net.
Last year the Secretary of tourism was in La Paz to discuss the construction of a convention center. Technical experts have concluded such a project is viable. Funds have been designated to be used for the planning of a new center. The promotion of Mexico as a world wide tourist destination helps not only the tourism industry but a wide variety of related sectors such as the Mexico real estate industries.
Author John Glaab CIPS is a founding member of AMPI Los Cabos. A Certified International Property Specialist he is active in the National Association of Realtors® Global Business Alliances Group. John was recently appointed as a member of Amp’s International Relations Committee. for more information (512)-879-6546 THE www.TOPmexicorealestate.com NETWORK
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Thanks for the informative post! This can only mean good things for the tourism industry in Mexico (and of course I am happy to hear that!)
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